Too many choices?

I went to the Twin Cities Bridal Fair today, one of the largest fairs in the nation. I love going to see who is there, see the sights, etc.

I know that the magazines and online wedding directories can be overwhelming (theknot.com can easily have 20 pages of photographers, with about 10 per page....) So the question I ask myself is HOW DO YOU DECIDE? So I'll write something up on the website soon, outside blog format, but if you have ideas, let me know... how should someone try to figure out who to select??